Any money that you can give will go to help hungry fans in need. According to the website just one dollar will go to provide EIGHT meals to a shelter. Now that's a great example of your money going a long way.
I have a very specific attachment to this cause. Growing up in a big family there were a lot of times when the money just didn't make ends meet. My family received food from a local food bank on more than one occasion when we didn't even have two digits in our bank account. Having this as part of my past I can tell you that these people are depending desperately on the kindness of strangers like you! Please don't let them down!