|Wait this was in the last blog post!|
Ok let me stop right here and say at the D23 event this is where you were ushered in a large group and asked to have you credentials ready as people with clip boards wrote down your information while cast members handed you Mickey ears and tried to sell you stuff... I loved the excitement of it all! :-) I have to admit though the crowd for a "private" even was quite large. But it's Disney so I guess that comes with the territory. I was also surprised at how much time there was between entering the store and the actual event started. I guess they needed time to register us but then they let us shop for almost an hour before anything got started. Weird.
Continuing on with the store itself. Murals covered the walls. Silhouettes of your favorite Disney characters. And if you looked right above you there was a carousel spinning child-sized mannequins and stuffed Disney icons around and around.
Now I would like to use this as an a way to segway into what I think is a missed Disney store opportunity. To be able to fit a working carousel into the store Disney had to turn two floors into one. Thus creating very high ceilings and a beautiful open space. That is all well and good but it feels like wasted space.
I would have loved for Disney to use all 4 floors of the
Let me take a step back for a moment and say that I have lived 3 hours from New York City ever since I was about 12. I am very used to everything in NYC being bigger and better than everywhere else. So when I heard a Disney store was opening in NYC I expected it to be huge and a giant play ground. What I got was a two story Disney store, which in all honesty is all that Disney promised me. Nothing more. Nothing less. I realize that in this and the next blog post I write I am going to sound like a bit of a cynic. But trust me when I say all of this come out of love for Disney and not any animosity.
Now back to my blog post already in progress...
The Disney store was beautiful as I have said. I love the art work on the walls. The murals, the pop art. The little touches and attention to detail that make the store truly Disney. This alone makes the Disney store NYC a worthwhile tourist destination (trap?) and someplace I am proud to check into on gowalla (foursquare). In my next post I will talk about the second floor and the rest of the D23 event. And then I think I'll have one blog post completely dedicated to merch!